Commercial Representation
YOUR COMMERCIAL TEAM IN THE MARKET.
Entering a new market does not always require your own office, employees or full commercial department.
WAH COMMERCIAL provides the local commercial structure, dedicated commercial resources and market execution your company needs — while you remain in control of your business.
We offer four different ways to work together, depending on your company's structure and objectives.
01 — DEDICATED COMMERCIAL REPRESENTATIVE
A Dedicated Commercial Person Working for Your Business
We assign one of our own commercial employees to work exclusively on your business within the agreed market and scope.
We first understand your products, services, target customers, commercial strategy and objectives.
We then identify suitable candidates and present them to you.
You select the person.
WAH employs, manages and provides the local operational structure.
Your dedicated WAH commercial representative can handle:
- Potential customer identification
- Customer communication
- Business meetings
- Face-to-face visits
- Distributor and partner development
- Commercial follow-up
- Market research
- Daily market activities
- Regular reporting
You define your commercial objectives, priorities and strategy.
WAH manages the assigned employee and the execution of the agreed activities.
YOUR BENEFIT
You gain a dedicated commercial presence in the market without immediately establishing your own local company, office or employment structure.
One person. One market. One dedicated commercial focus — managed by WAH.
02 — JOINT COMMERCIAL DEPARTMENT
Build Your Market Team Together With Us
If you want to establish a permanent commercial presence but do not want to build the entire operation alone, we build and operate the commercial function together with you.
We jointly define:
- Target markets
- Commercial objectives
- Required roles
- Responsibilities
- Working processes
- Reporting structure
Depending on your requirements, the joint department can cover:
- Business development
- Sales
- Export operations
- Customer acquisition
- Distributor development
- Market research
- Local representation
- Commercial administration
Your company provides the products, expertise and strategic direction.
WAH COMMERCIAL provides the local infrastructure, commercial personnel and operational management.
We work together as one commercial team, while each party remains responsible for its own area of expertise.
YOUR BENEFIT
Build a dedicated commercial operation in your target market without having to establish the entire structure alone from day one.
Your strategy. Our local structure. One joint commercial operation.
03 — EXISTING TEAM MANAGEMENT
We Manage or Strengthen the Team You Already Have
If your company already has a sales, export or commercial team, you do not necessarily need to replace it.
We work alongside your existing structure to manage, strengthen or coordinate selected commercial activities.
Depending on your requirements, we can support:
- Sales management
- Export operations
- Business development
- Customer acquisition
- Distributor management
- Field activities
- Customer follow-up
- Commercial reporting
- Market development
Your existing team remains your team.
WAH COMMERCIAL provides additional commercial management, local market support and execution.
We can take responsibility for agreed functions, projects or market activities while working alongside your existing organization.
YOUR BENEFIT
You make better use of your existing resources while gaining additional management capacity, local market access and commercial execution without having to rebuild your team.
Your team stays. We make it stronger.
04 — MARKET & PROJECT REPRESENTATION
Focused Support for a Specific Market or Objective
Not every company needs a permanent representative or a complete commercial department.
Sometimes you simply need focused support for a specific market, project or commercial objective.
For example:
- Finding distributors in Germany
- Developing customers in the Benelux
- Testing the French market
- Following up after a trade fair
- Developing a qualified customer pipeline
- Exploring a new market opportunity
We define the objective, target market, activities, responsibilities and timeframe together.
WAH COMMERCIAL then executes the agreed commercial activities on your behalf.
Depending on the project, our involvement can include:
- Market research
- Lead generation
- Customer identification
- Business meetings
- Distributor development
- Local representation
- Commercial follow-up
- Market reporting
YOUR BENEFIT
Test, develop or expand a market without immediately committing to a permanent local structure or commercial team.
One objective. One market. One focused project.
HOW WE WORK ACROSS ALL FOUR MODELS
YOU DEFINE THE COMMERCIAL DIRECTION
You decide:
What you sell.
Where you want to grow.
Your pricing.
Your commercial conditions.
Your priorities.
WE EXECUTE LOCALLY
We provide:
Dedicated commercial resources.
Local market presence.
Customer contact.
Business development.
Face-to-face meetings.
Commercial follow-up.
Market feedback.
YOU STAY IN CONTROL
Final commercial decisions remain with your company.
We work as an extension of your organisation — not as a replacement for it.
WE ARE NOT YOUR DISTRIBUTOR.
WAH COMMERCIAL does not purchase your products for resale.
We do not operate as a traditional reseller.
We do not represent competing companies where doing so would create a conflict of interest.
Our role is to act as your commercial extension in the market.
ONE SERVICE. FOUR WAYS TO WORK TOGETHER.
Whether you need one dedicated representative, a joint commercial department, support for an existing team or a focused market or project operation, we can build the right structure around your business.
YOUR MARKET. YOUR DIRECTION. OUR EXECUTION.